PRESIDENT'S MESSAGE
Dear Friends,
At this busy holiday season, and as we focus on year-end
sales,
numbers, and opportunities, here’s a quick idea for a gift to a young student
you know: consider a gift subscription to an internationally based periodical
(such as the Economist, Financial Times, BusinessWeek or Forbes), or Tom
Friedman’s books, or a language training course. And sit down with your child
(or grandchild) and ask questions about current foreign events while at the same
time looking at a globe together. Guaranteed memorable way to spend some holiday
time this month (even video games will get boring sometime!)
Warm holiday greetings,
Lew Cramer
President and CEO
CHINA WEEK
China - U.S. Strategic Economic Dialogue
This week top officials from the United States and China met in
Beijing for the third round of the China-US Strategic Economic Dialogue (SED).
The Chinese were represented by Vice Premier Wu Yi, and the U.S. had its top
cabinet officials from the Health and Human Services (Secretary Mike Leavitt),
Commerce Department (Secretary Carlos Gutierrez), the Treasury Department
(Sectary Henry Paulson), and the US Trade Office (Representative Susan Schwab).
The dialogue was intense at times and in the short two- day exchange most of the
hot topics were addressed. Here are some highlights:
-- Currency. The U.S. delegation asked China (again) to allow its
currency (RMB) to float on the open market and limit its manipulation and
control. There was no indication from the China side they would change the
current policy of control.
-- Food and Drug Protections. The two sides agreed on the implementation
of new standards in the importation of food and drugs into the United States.
-- Product Control. The two sides also agreed on new safety standards for
non-consumable products coming from China into the U.S. Perhaps more
significantly, China agreed to carry out harsh punitive measures for those
entities who violate the same.
-- Group Tourist. The U.S. agreed to allow “group tourist visas” for
Chinese visitors to the U.S. Good news for most major U.S. cities looking to
promote tourism within China.
-- WTO Actions. China expressed disapproval of the recent WTO complaints
filed by the U.S. against China. The U.S. delegations responded by expressing a
“cultural preference” for instigating legal action to settle some trade
disputes.
-- Western Movie Prohibition. The U.S. delegation expressed disapproval
of China’s decision to issue a three-month prohibition on all U.S. movies into
China. The Chinese did not back off its prohibition.
-- Trade Imbalance. The U.S. side expressed its frustration at the ever-
growing trade imbalance with China. Both sides agreed to resist “trade
protectionism” and adopt policies that promoted fair and balance trade “to the
mutual benefit of both countries.”
The next SED is scheduled for June in Washington.
The China Week column is sponsored by:
Holme Roberts & Owen LLP, Attorneys At Law.
For more information email:
robert.lamb@hro.com.

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CALENDAR
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Mar. 3 - 11, 2008 --Commercial Service Trade Mission to Sub-Saharan Africa. Unique package, three cities.
This mission is offered as an entire package. Israel will lead the delegation to Accra, Ghana; Lagos, Nigeria; and Johannesburg, South Africa. Recruitment closes December 10, 2007. Space is limited to 15 qualified U.S. firms. Contact: Jessica Arnold (phone: 202-482-2026), Lisa Huot (phone: 202-482-2796), or Mara Yachnin (phone:
202-482-6238).
Website.
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WEB LINKS
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Dictionary of International Trade
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China Economic Review
Get the latest annual and
quarterly trade data with TradeStats Express
News and Audio in 33 Languages
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provides audio news broadcasts in multiple languages
U.S./Mexico Border Directory --
Provides
information useful for conducting business in the U.S./Mexico border region
DIRECTORY
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AllBusiness
Directory
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American Chambers of Commerce Abroad
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Centre for International
Trade
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Economic Development Corporation of Utah
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Foreign Trade Online
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Volume 1 Number 24 Dec.
13, 2007
INTRODUCING UTAH GLOBALISTS:
Doug Clark and the Utah International Trade and Diplomacy Office
By Erin Stewart
Freelance Writer
Gov. Jon Huntsman Jr.’s inauguration in 2005 brought with it a new
economic era for the state and an international focus on four key
countries: Canada, Mexico, China and India.
State leaders at Utah’s International Trade and Diplomacy Office (ITDO)
have taken Gov. Huntsman’s economic plan to
heart,
completing trade missions to each of the four key countries this year. In
fact, the four countries have been the only areas the office has visited
in the past two years on trade missions, says Doug Clark, managing
director of business growth in the ITDO.
“India and China are the game in international trade right now. That’s
where everything is going,” Clark says. “If it’s good for every other
country in the world, it’s good for us as well. These are huge markets
that could provide a lot of synergies with our own economy.”
While Clark says his office aims to open trade with any countries in which
Utah companies want to do business, Huntsman’s top four regions are
logical choices to expand Utah trade. Canada’s and Mexico’s proximity make
them prime partners, while India and China have growing reputations in the
international business scene that make them attractive to Utah companies,
as well.
The ITDO has been working hand-in-hand with Utah companies and with the
World Trade Center Utah to send entourages of business, education and
government leaders to the four countries. Most recently, state
representatives returned from a trade mission to India that was a
“smashing success,” Clark says.
“India is the future for us. India and China are going to be very
important for us,” Clark says. Currently, India is not even in the top 20
of Utah’s major economic partners in terms of exports, but state leaders
hope that will change. Utah’s largest partners are Great Britain – topping
the list with $2 billion in Utah exports in 2006—followed by Canada and
Switzerland.
Trade missions aren’t the only product of the ITDO, however. The diplomacy
piece of foreign trade is just as important as signing contracts, Clark
says. In many countries like China, time-tested relationships with
government leaders are needed before becoming solid business partners.
“There’s a pure diplomatic side where we host delegations for the
governor. The other role of diplomacy is to build critical awareness for
Utah and reputations for Utah companies,” he says.
Education is also a central part of fostering trade relations with foreign
countries, Clark adds, so the ITDO sponsors seminars to teach local
business owners about foreign customs, trade nuances and specific foreign
markets. “The idea is to get people a basic understanding of trade in that
country and basic business and cultural issues,” Clark says.
This spring, for example, those seminars focused on countries such as
China, India, Korea and Japan in an effort to prepare Utah companies for
trade missions this Fall. The ITDO also has trade representatives around
the world to help Utah companies understand the needs of a foreign market
and how to break into it. “They are the people on the ground overseas.
They are the subject matter expert of that country,” Clark says.
In addition, the office plays an advisory role for Utah companies.
Regional directors with the ITDO help prepare international strategies and
business plans for companies hoping to branch out into the international
scene. That expertise will only grow thanks to the relationship with the
World Trade Center of Utah, Clark adds. Leaders from both groups meet
weekly to compare leads, agendas and information. “It’s a very positive,
close relationship here. We are excited about the international trade
center being formed and believe that it will bring a lot of capabilities
and new opportunities to the state,” Clark says.
Utah’s growing appeal as a domestic business community has set the stage
to forge more international relations as well, Clark says. In particular,
Utah’s workforce is garnering attention as a place for foreign companies
to set up shop. “We’re a well educated, hard working, smart working
workforce. We have a competitive cost structure, indescribably good
quality of life and geographic advantages as a natural distribution
center,” he says. Moreover, Utah boasts a governor who speaks fluent
Mandarin and a high percentage of residents who speak a second language
and have some living experience outside of the United States.
“Utah companies are not only competing with American companies, but with
foreign companies,” Clark says. “Competition is global. You’ve got to
compete globally or you won’t be in business.”
Clark’s experience with international business began as a lawyer in
Washington, D.C., where he handled export assistance cases. After moving
to Utah eight years ago to co-found a secure Internet transactions company
called NxLight, Clark joined Huntsman’s campaign and subsequently helped
co-author Huntsman’s 10-point plan for economic revitalization. In his
spare time, Clark enjoys running marathons and kayaking, although his
kayaks have been “collecting a little bit of dust” since moving to Utah,
he says.
INTERNATIONAL TRADE
Export.Gov's Market of the Month
Country: Chile
Chile goes from deserts in the north to the arctic conditions of Tierra
del Fuego, and from the majestic Cordillera de Los Andes, with the tallest
peak in the Western Hemisphere at 22,000 feet, to the Pacific Ocean. This
is one of Latin America’s most open countries, with a stable and
attractive market. Its strengths include sound economic policy-making, a
transparent regulatory system, an educated workforce and good basic
infrastructure. Prudent economic policies and an open attitude toward
trade and investment have provided Chile with stable long-term growth.
Since the U.S.-Chile Free Trade Agreement (FTA) came into force on January
1, 2004, bilateral trade between the United States has increased over 154
percent.
Chile ended 2006 ranked as the 28th largest export market for the United
States, climbing from 29th place in 2005, 30th place in 2004 and 35th
place in 2003. The United States was the top source of Chile’s imports for
2006 and remained the top destination for Chile’s exports.
U.S. exports to Chile in 2006 increased by $4.07 billion over exports in
2003, growing from $2.72 billion to $6.79 billion, or by 150 percent.
Chile has also benefited tremendously from the FTA; U.S. imports from
Chile grew from $3.71 billion in 2003 to $9.56 billion in 2006, an
increase of 158 percent.
Chile’s economy grew by 4.3 percent in 2006. The Central Bank of Chile
projects 2007 GDP growth of over 5 percent.
Chile has maintained a low rate of inflation, with GDP growth coming from
high copper prices, solid export earnings (particularly forestry, fishing,
and mining), and growing domestic consumption. Chile continues to attract
foreign direct investment, but most foreign investment goes into gas,
water, electricity, and mining. Unemployment has exhibited a downward
trend over the past year, dropping to 7.8% at the end of 2006. Chile also
signed or ratified a number of trade agreements in 2006, including with
China and India. Chile claims to have more bilateral or regional trade
agreements than any other country. It has 57 such agreements (not all of
them full free trade agreements), including with Chilean government
bidding procedures.
Best Prospects
- Construction (ACE/CON/BLD)
- Computer Hardware/ Software/ Services (CPT/CSF/CSV)
- Electric Power Equipment (ELP)
- Financial Services (FNS)
- Food Processing/ Packaging Equipment (FPP)
- Franchising (FRA)
- Healthcare/ Medical Equipment (HCS/ MED)
- Mining Equipment (MIN)
- Plastics Machinery/ Materials/ Resins (PME/PMR)
- Pollution Control/ Water Treatment/ Environmental Services (POL/WRE)
- Safety and Security Equipment (SEC)
- Telecommunications Equipment/ Services (TEL/TES)
Click here to read more.
SLC Firm Named 'Best Foreign Exchange Broker'
Salt Lake City's Interbank FX, an online Futures Commission Merchant (FCM), has
been named Best Foreign Exchange Broker at Shares magazine’s 2007 Shares Awards.
The winners were announced Thursday, Nov. 29, 2007, at a gala dinner at the
Grosvenor House Hotel in London, according to a press release published by
Utah Business Magazine.
BYU Students Place First at Center for International Business Education and
Research Case Challenge
The Enterprise newspaper reports that After spending a
continuous 24 hours developing an international business strategy, an
undergraduate team of management students from Brigham Young University placed
first at the Center for international Business Education and Research Case
Challenge. The BYU team beat students from other top international business
programs including Universita Bocconi in Italy, Instituto Tecnologico Autonoma
de Mexico and Audencia Nantes Ecole de Management in France.
TRADE FACTS
Source: International Trade Administration
- Ninety percent of all U.S. exporters to China in 2005 were small- and
medium-sized enterprises (SMEs).
- The number of small- and medium-sized enterprises (SMEs) that exported to
China in 2005 totaled over 21,000—up from approximately 3,000 SMEs in 1992.
- In 2006, China was the United State’s second largest trading partner globally
and our largest in Asia, with bilateral merchandise trade of $343 billion.
- The United States is already a leading source of Korea’s imports, with an 11
percent market share. Despite close proximity to other competitive Asian
economies such as China, Japan and the rest of the Asia Pacific group, the high
quality and wide selection of competitively priced U.S. products provide U.S.
exporters with a distinctive edge, one which will be enhanced under the tariff
elimination provisions of the U.S.-Korea Free Trade Agreement.
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Country: Sweden
Swedes are egalitarian in nature, and quite humble. They find boasting
absolutely unacceptable. In many ways, Swedes prefer to listen to others as
opposed to ensuring that their own voice is heard. When speaking, Swedes speak
softly and calmly. You will rarely witness a Swede demonstrating anger or
strong emotion in public. Failing to say thank you for something is perceived
negatively in Sweden.
Business personnel in Sweden are fairly reserved. Consequently, all dealings
are formal and serious until it is deemed acceptable by the respective Swedish
personnel to allow the event to become more relaxed. Hints to keep the event
formal: maintain eye contact coupled with a firm handshake (you shake hands
with all attendees on both arrival and departure); address your hosts with
either their professional titles or their honorific titles and their surnames
- Mr. - Herr or Mrs. – Fru. Personal space is important in Sweden. Maintain an
awareness of someone’s personal space and do not invade it. Also avoid any
unnecessary touching.
There are no particular protocols for the exchanging of business cards in
Sweden. Business attire is conservative. Men should wear good quality suits
with silk ties and shirts. Women should wear conservative business dresses or
suits. Do not wear anything flashy. Even senior directors or executives do not
dress any more elaborately than average employees. Also, avoid ostentatious
or, obvious jewelry.
Ensure that you give at least two weeks notice if you are arranging a meeting
in Sweden. Months to avoid if possible, include June, July, August and then
late February through to early March as most Swedes will be on holiday during
these periods. As with the UK, most Swedes are also absent during the
Christmas period. Punctuality is absolutely essential. If you are late, then
this will reflect very badly on you and will be viewed as discourteous. Swedes
rarely engage in small talk at the start of a meeting. Instead, people will
move directly to the topics at hand. Meetings are typically governed by an
agenda which is distributed to individuals prior to the meeting. There is very
little talk outside of the agenda topics. Swedish business personnel are
extremely detail focused and as such any presentations should be well prepared
with supporting, accurate and relevant data. Be assured that your hosts will
pay a great deal of attention to the detail. Swedes rarely make decisions
during initial meetings and as such, the first meeting that you have with your
hosts is likely to be fairly general and low key. Swedes are direct
communicators and as such, "Saying what you mean and meaning what you say" is
both practiced and expected. If you are trying to sell something then try to
tone down the use of emphasis or superlatives as it is very rare that a Swede
will over elaborate during a conversation – even if they are trying to sell
something. Failure to adhere to this could result in your delivery being
viewed as insincere.
Negotiating should remain cool and controlled with no show of any emotion, as
this will be perceived negatively. Additionally, always bear in mind that the
egalitarian nature of Sweden means that decisions and consensus are made
across teams. Endearing yourself to the most senior executives and directors
will be of no avail.
TRADE ISSUES
Bridging the Cultural Communication Gap
By Kerry Patterson
In today’s high-paced, multi-national, highly interdependent world, we face an
interesting challenge. How do you talk about important topics with people whose
specialty, culture and physical location make it difficult to freely and clearly
speak your mind? Here are seven tips for bridging the gap – whether it’s across
the ocean or across departments.
1. When stakes are high, opinions vary and emotions run strong, never let e-mail
replace talking. Complex topics deserve real-time, two-way communication. If you
can’t meet face to face, talk on the phone. Don’t let the ease of sending
e-mails replace genuine dialogue.
2. Listen for hesitance. As you talk across departments, cultures and levels of
the organization, certain individuals may feel reticent to honestly express
their differing views. You’ll ask for feedback but others remain silent because
they worry about looking impertinent—quickly, a bad idea is implemented. A minor
pause or faint praise for an idea should sound an alarm that others don’t agree
but aren’t speaking their mind. Pay close heed to the spaces between responses.
3. Choose tentative language. Express your views firmly, but soften the blow
with a curious tone and tentative language. The more you care about your
position, the more you will oversell your stance, speak in absolutes and use
debate tactics to win. This overzealous presentation will cause others to resist
the idea. Be curious to learn not anxious to convince.
4. Share your concerns. After you’ve made a suggestion, explain that you’re
concerned your ideas may not be understood or easily implemented in different
divisions or parts of the world. So ask for feedback and let people know you
expect your initial ideas will need to be reshaped as they encounter different
cultures. You’re counting on others to help direct your views.
5. Invite differing views. After you’ve shared your view, conclude by openly
inviting different opinions. “What might I have missed here?” “What do we need
to do differently to make this work for you?”
6. Play devil’s advocate. To make it safe for others to honestly express their
opposing views, argue both sides of an issue. Express your views and then
tentatively share your concerns. “I think the idea will work, but worry about it
taking too long and costing too much.” By addressing both sides of an issue, you
make it clear that it’s okay to raise issues. You open the door to honest
criticism.
7. Allow time. In some cultures, any quick response to a suggestion is
considered immature. People believe it’s important to hear a proposal and then
review it with their team before responding. When presenting controversial
topics or proposals, ask people to report back in a few days. This provides
people the opportunity to work on how they express their views and, if language
is an issue, to make the necessary translations.
Remember, when your goal is to reach a shared understanding, physical, emotional
or intellectual distance call for careful and honest dialogue.
Kerry Patterson is coauthor of Influencer: The Power to Change Anything, and the
New York Times bestseller Crucial Conversations. He is also a sought-after
speaker and consultant and cofounder of VitalSmarts, an innovator in corporate
training and organizational performance based in Provo, UT.
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