And yet, Covey’s popularity outside of Mormondom implies that he not only tapped into a powerful strain of Mormon culture, but perhaps more deeply into those particularly American values of which Mormonism is a sometimes particularly vivid manifestation. Those things Covey shares with Redfield or Williamson or management consultants in New York and California bear testament to that. He spoke to our national hunger for self-reinvention, a gnawing desire sharpened by a constant fear that if we fail at the American dream it is no one’s fault but our own. Covey’s management theology teases out a strain of Mormonism which speaks to these twin anxieties. Further, his success outside his faith teaches us why Mormonism remains the most robust of those religions America has given birth to.