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| A Winning Communications Strategy |
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Someone once said that just about every public policy battle is, in large part, a communications battle. Utah Policy Daily can help you meet your objectives by communicating the right messages to the right audiences for maximum impact. For more info, see Sponsored Essay below.
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News
Highlights
Salt Lake Tribune editorial lauds Utah as “the right place” for Gulf Coast evacuees.
Sen. Orrin Hatch (Standard-Examiner and KSL TV), Rep. Chris Cannon (Daily Herald) face opposition in 2006 election.
Attorney General Mark Shurtleff writes op-ed in favor of amendment to protect flag (Deseret Morning News).
Utah's congressional delegation has big workload this fall (Tribune).
Oil shale is no quick fix for energy woes, says Morning News editorial.
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Quote of the Day
"From the perspective of my own conscience, morally this is the right thing to do. We need to let the state employees know that we (in the Legislature) are tightening our own belts, too."
-- Rep. Dave Clark, R-Santa Clara, on legislation he is sponsoring to eliminate state health care benefits for retired legislators (Morning News).
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Tuesday Buzz
Written by LaVarr Webb & Associates |
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The Week Ahead
Time to get back to work after the long holiday weekend. Check out all the calendar items in the right column. Some highlights this week:
- Legislative meetings this week include the Water Issues Task Force, Tax Reform Task Force (including a couple of subcommittees), The Utah Technology Commission, the Health Care Task Force, and the Tax Review Commission. See legislative calendar for all the details, including meeting notices and agendas.
- Sen. Orrin Hatch, along with 17 other members of the Senate Judiciary Committee will be in the national spotlight this week when confirmation hearings begin on Supreme Court nominee John Roberts. Hearings were scheduled to begin today, but in the wake of the Gulf Coast tragedy and the death of Chief Justice William Rehnquist, they won’t start until Thursday or later. With President Bush nominating Roberts as chief justice, the hearings take on added meaning.
- A free lecture and book signing featuring Dr. Joel Hirschhorn, author of the books, Sprawl Kills: How Blandburbs Steal Your Time, Health, and Money, and Growing Pains: Quality of Life in the New Economy, will be held Thursday at 4 p.m., Salt Lake City library, 210 East 400 South, main auditorium. Hirschhorn is the past director for environment, energy and natural resources for the National Governor’s Association. The event is sponsored by the Salt Lake City Library, KCPW Radio (1010AM, 88.3 & 105.3 FM) and the Salt Lake City Mayor’s Office. KCPW will broadcast the lecture Thursday at 7 p.m.
Blog Watch
First-hand blog report, with photos, by KSL Radio’s Marc Giauque in Biloxi, Mississippi, and a lot more on the Gulf Coast tragedy by KSL personalities on KSL Blog. . . . Rep. Steve Urquhart
also posts on the hurricane tragedy and tells where to donate. . . . Ethan Millard in SLCSPIN tells why he thinks SLC Council member Eric Jergensen should be re-elected in District 3.
Reader Participation
How Do You Stay Informed?
UPD reader Dana Dickson, a Republican activist, made this suggestion: “I noticed a reference to Campaign & Elections magazine in one of your Utah Policy newsletters and it brought a question to mind. Have you ever asked your readers for websites and publications that they know of that help them with campaigns and candidates? This would be great information for all of us and especially for anyone considering running for an elected position any time soon.”
So, readers, how about helping Dana out by shooting a quick e-mail to daily@utahpolicy.com, listing a few favorite books, magazines, newspapers, Web sites, etc., that help you stay up-to-speed on politics and campaigns. We’ll pass on your suggestions to the UPD readership.
Now You Know
48.9% of Utah’s 2005 SAT program score reports were sent to the U. Other top schools to receive SAT scores from students include:
Brigham Young University 23.2%
Utah State University 17.8%
Stanford University 11.9%
Westminster College 11.3%
(Source: College Board)
Leadership Tip
From "The Rumsfeld Way," by Jeffrey A. Krames
"Never underestimate the importance of listening: Remember that the 'art of listening is indispensable.' Effective leaders listen before they act. Rumsfeld says he likes to engage his brain before his mouth.
"Look at your business/situation with a fresh eye: Start with a blank page. One of the reasons Rumsfeld was able to turn around Searle (and later a second company, General Instrument Corporation) was that he was able to evaluate the situation with an outsider's objectivity. Once you get locked into a particular set of actions or decisions, it may hamper your ability to change directions when the circumstances demand such a change.
"Define the problem/situation: Immediately following the Sept. 11 attacks, Rumsfeld defined the nature of the situation for a stunned nation. In doing so, he gave Americans a context for the horrific acts -- and made it clear that the United States would not sit idly by as acts of evil were being committed on our shores.
"Articulate a vision: Once he had defined the new battlefield, Rumsfeld made it clear that implementing the vision involved eradicating terrorist networks in Afghanistan and other nations around the world. He repeated this 'mission statement' at every opportunity. In fact, like almost every effective leader, he never stopped articulating both the vision and the mission. This built support for the war both at home and abroad.
"Don't coast; there isn't a moment to lose: Act quickly and decisively. Assume that if you don't, a competitor will... [L.W. Pierson]: 'If you're coasting, you're going downhill.'"
Repeal War Tax
Americans for Tax Reform (ATR) reports that State Reps. Margaret Dayton, Glenn Donnelson, and Michael Morley have signed an ATR letter asking Congress to pass and Pres. Bush to sign, the repeal of the Spanish American War Tax.
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A Winning Communications Strategy
Sponsored Essay by LaVarr Webb
Someone once said that just about every public policy battle is, in large part, a communications battle. Nearly every win is a triumph of communications. Nearly every political loss is a failure of communications.
Winning a public policy communications battle requires several things:
- Clear objectives
- Identification of the right audiences(s)
- Development of the right messages that resonate with the audiences(s)
- Proper timing
- And delivery of the right messages to the right audiences through the best channels
As a political communications professional, I find the last point, delivery of the messages, to be the most difficult and most expensive part of the entire process. Skilled professionals can quite easily develop the message and determine the right audiences. Getting it delivered in a timely and cost-effective fashion is what’s hard!
In the world of public policy persuasion, a key audience is usually opinion leaders/political activists. These are the people who drive and control public opinion on important issues, thus influencing whether legislation is approved, whether projects get built or killed, and whether ballot initiatives win or lose. For any interest group with a political agenda, it is crucial to communicate frequently with this important audience, whether the objective is long-term image building, or a short-term initiative, such as crisis management or communicating with legislators.
The opinion leader/political activist audience can be further subdivided into more specific audiences, such as elected officials at all levels, news media executives and reporters, party activists, and influential business, academic and religious leaders.
Today, you’re reading a direct communications channel to Utah’s opinion leader/political activist audience. This channel provides advertising/sponsorship opportunities so that you can deliver your messages precisely to the audience you need to reach without filtering by the news media. This political newsletter, Utah Policy Daily, is delivered to more than 6,000 Utah elected officials, opinion leaders, policymakers and informed citizens each morning, providing 30,000-plus looks each week.
This distribution channel provides maximum flexibility, depending upon your objectives. It can be used for image-building and to raise and maintain visibility. Or, it can be used to deliver specific messages through advocacy essays, sponsored articles or advertorials.
Utah Policy Daily is delivered directly to members’/subscribers’ e-mail in-boxes Monday thru Friday, generating more 120,000 looks a month for your sponsorship, advertisement, or other communications.
Image-building sponsorships are available for specific features of the newsletter and political portal, offered at 3 month, 6 month, and 12 month rates, which can be billed monthly.
Due to limited space, Utah Policy Daily is allowing exclusive advertising/sponsorship arrangements for specific industry sectors, avoiding conflicts with competitors/opponents in the same publication.
Through Utah Policy Daily, you can control your own channel and communicate directly to Utah’s most important audience in the public policy arena. For more information, contact Mark Towner, director of business development, at 801.502.9134 or e-mail: mark@utahpolicy.com. |
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Tuesday
September 6, 2005
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Local Headlines
Deseret Morning News
- Utah may choose to put cap on gas prices
- Cut lawmakers' benefit?
- Doug Robinson: Will Rocky finally fire himself?
- Life plods along pleasantly in tiny Leamington
- EPA report may boost Dixie airport plan
- Mark Shurtleff: U.S. needs amendment to protect flag
- Editorial: Facing a voting deadline
- Editorial: Oil shale no quick fix
Standard-Examiner
- Legislator to oppose Hatch for seat
Daily Herald
- Eagle Mountain man eyes Cannon's seat in Congress
KSL
- Hatch facing opponents in next election
Salt Lake Tribune
- Departing Utah land steward wins praise from friends, foes
- Utah has busy D.C. agenda
- Utah generosity has evacuees thinking of staying
- Utah may get up to $5 million from feds
- Regents pick vice chairman
- Editorial: The right place: Utah stands up to help those in desperate need
Monday, September 5
Salt Lake Tribune
- Hatch may play protective role in Roberts hearings
- Unions hope for revival among workers
- Rolly: Service got tangled in the Web
- Cannon's life path guided by serendipity
- Centerville mayor says one term is enough
- Editorial: Assault on rape: Funding, attitude change both needed to fight violence
Standard-Examiner
- More Utah jobs, less pay
- Editorial: A little more face time
Daily Herald
- Editorial: Thank unions for day off, other perks
Deseret Morning News
- Local labor bond called 'strong'
- Utahns comment on Rehnquist
- Lindon looking for a Lindon 'style'
- Washington County growth puts pressure on school, water districts
- John Florez: Identify education's problems, then fix them
Sunday, September 4
Deseret Morning News
- Working poor are struggling
- Psst, Rocky: Please don't exacerbate our oddness
- Indian Affairs' draft plan gets preliminary approval
- Benefits baffle seniors
- Huntsman declares state of emergency to aid evacuees
- Pignanelli & Webb: Utah politicians look back on good ol' summertime
Salt Lake Tribune
- Rehnquist brilliant, warm, former clerks from Utah recall
- Deal between S.L. County, Allied raises a stink
- Trust lands throughout Utah to be auctioned next month
- More can't make ends meet
- Utah D.C. Notebook: Joe better looking than Chris Cannon? Bush says so
- Paul Rolly: Working for Rocky is one of few jobs open to Democrats
- Op-ed: Tribune editorial gets it wrong on RS 2477
- Op-ed: Medicare drug benefit: Blessing or a bane?
Saturday, September 3
Davis County Clipper
- Are Legacy negotiations in jeopardy?
- NSL seeks venue change in ongoing land dispute
Salt Lake Tribune
- 'Abusive' Rocky contrite: 'I'm sorry'
- Green group puts yellow flag on gas sales
- School board: Intelligent design isn't
- Bluffdale residents try to block developers' plans
- Albertsons another Wal-Mart casualty?
- State gets new finance director
- Editorial: No law broken: Legislature should look at campaign finance disclosure
Standard-Examiner
- Harrisville mayor gets out of city, now home
- Board votes to continue teaching evolution
- Editorial: Marketing the sanctimony
Daily Herald
- Bennett speaks to Utah County businesspeople
Deseret Morning News
- Utah offers to take 2,000 refugees
- Rocky's call for protest is unpopular in city — and state
- Educators support teaching evolution
- Hurricane may tarnish Bush image
- 41 staffers gone? Rocky admits to making 'hiring mistakes'
- Conservative, liberal debate civilly about professors, politics
- Utah delegates vote for relief aid |
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KCPW Radio 1010AM · 88.3FM · 105.3FM
Please submit calendar items to Daily@UtahPolicy.com
- Sep 6: Water Issues Task Force, 3 pm, room W135.
- Sep 7: Lt. Gov. Herbert will participate in the Utah Energy Forum during the Wasatch Environmental Breakfast, 8 am, University of Utah's Panorama Room.
- Sep 7: Utah Technology Commission, 9 am, Novell Campus in Provo.
- Sep 7: Lt. Gov. Herbert to Chair the quarterly Capitol Preservation Board Meeting, 3 pm, State Capitol.
- Sep 8: Utah Intergovernmental Roundtable Annual Summit, 8 am-1:30 pm, at the Delta Center in SLC. An overview of RDA's and Tax Increment Financing, plus a stakeholder panel on the pros and cons of RDA's, moderated by a professional mediator. Speakers include Lane Beattie, Salt Lake Chamber, Robyn Bagley, Citizens Coalition for RDA Reform, Randy Sant, Sandy City, Larry Newton, Utah State Office of Education, Larry Ellertson, Utah County, Howard Stephenson, Utah State Senate (invited), Curtis Bramble, Utah State Senate, Lincoln Shurtz, Utah League of Cities and Towns. For more information: www.cppa.utah.edu/uir/, or send email to Jolaine (jrandall@cppa.utah.edu).
- Sep 8: 2005 Sutherland Transcend Series,"The Rules of the Game - Applying Processes Effectively," Breakfast Keynote from 8:30 to 9:30 am, Morning Seminar from 9:40 to 11:30 am, Lunch from 11:30 am to 12:30 pm, Afternoon Workshop from 12:30 pm to 2:30 pm. For more information contact Stan Rasmussen at 801-355-1272, email si@sutherlandinstitute.org, or view brochure here.
- Sep 8: Privately Owned Health Care Organization Task Force, 1 pm, room W135.
- Sep 8: Davis County Libertarian Party meeting, 7 pm, 1617 North 350 East, Layton.
- Sep 9-10: Lt. Gov. Herbert to lead a delegation of Utah Legislators to Texas to discuss opportunities in transportation for public/private partnerships and to tour various forward-thinking transportation projects underway in Texas. The Utah delegation will be joined by the Texas Lt. Gov, as well as key Texas Legislators and policy makers.
- Sep 9: Tax Review Commission, 1 pm, room W125.
- Sep 9: Salt Lake County Republican Party Constitution Day Celebration Family BBQ Night, 6:30 pm, Murray City Park, 5125 S. State Street, Pavilion #5. For more information contact Wanda I. Carrasquillo at 801- 879-7340 or wcarrasq@qwest.net
- Sep 10: Davis County Democrats Monthly Breakfast, 8:30 am, Grannie Annie's Restaurant, 286 N. 400 West, Kaysville. Held the 2nd Saturday every month. Bring an item of food (non-perishable) for the Davis County Food Bank.
- Sep 10: Constitution Party of Utah State Convention, 8 am to 2 pm, 2001 S. State Street, North building, Salt Lake City. Keynote speakers will be Steve Pratt and Jim Norlander.
- Sep 12: Lt. Gov. Herbert will keynote the Annual Meeting of the Western States Association of Tax Administrators, 7:45 am, Downtown Marriott, 75 West South Temple.
- Sep 12: Child Welfare Legislative Oversight Panel, 10 am, room W020.
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| - See the entire calendar
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