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A Winning Communications Strategy

Someone once said that just about every public policy battle is, in large part, a communications battle. Utah Policy Daily can help you meet your objectives by communicating the right messages to the right audiences for maximum impact. For more info, see Sponsored Essay below.


News Highlights

Gov. Huntsman planning to hit back at feds in fight to keep N-waste from proposed Skull Valley site (Salt Lake Tribune).

S.L. City Council to audit Mayor Rocky Anderson's spending on organ donor monument (Deseret Morning News). Opinion differs on whether mayor’s leadership style is hurting city business (Morning News).

S.L. County Council to once again tweak campaign finance reform laws (Morning News and Tribune).


Quote of the Day

“Even your Deseret Morning News subscription would be fair game for taxation under this proposal.”

-- Morning News editorial opposing a tax reform proposal to extend the sales tax to include some services like newspaper sales.



Tuesday Buzz
Written by LaVarr Webb & Associates

First Carson Smith Scholarships Awarded

Education Excellence Utah will hold a news conference to announce the first Carson Smith scholarships today at 3:30 p.m. at Success Point, one of the schools participating in the Carson Smith scholarship program. Location is 12608 S 125 W in Draper.

At the brief news conference, the families receiving Carson Smith scholarships will be honored by Lt. Gov. Gary Herbert, Sen. Curt Bramble and Rep. Merlynn Newbold, who will participate and offer brief remarks. Refreshments will be served. For more information, call Royce Van Tassell at 836-7028.

Reader Response

Honored to be a Politician

(Note: Rep. James Ferrin, R-Orem, sent along the following thoughtful essay in response to the Pignanelli/Webb column in last Sunday’s Morning News.)

I am occasionally asked to speak to Utah school students.  I am introduced as a legislator or elected official.  I tell the kids I am a "politician."  Then, I like to ask them to raise their hands if, for them, the word "politician" carries a negative connotation.  I usually have to coax them just a little to assure them it won't offend me if, for them, "politician" is a negative.  Most hands will go up. 

Seriously, "honest politician" is almost an oxymoron.  And, "dirty politics" is considered the norm.  So, the kids, like many of your readers, view "politicians" negatively.  I then like to tell them why I am so PROUD to be a Utah politician.  I am a participant in a free and open political process.  Their parents can elect me or throw me out every two years.  I am held to strict standards of accountability [as compared to, say, Nigeria, Libya, Syria, Mexico, or much of the rest of the world].  I cannot rule the state.  I can only strive to persuade others.  It is a FANTASTIC system.  It is an HONOR to represent 30,000 of my fellow citizens.  It is a system that thousands have fought for and died to create and preserve.  Even today, we have young soldiers worldwide fighting and dying to establish elsewhere what we have here.  

What would the world be like if the nations of the Arab world had political systems like ours?  What would the world be like if "politicians" everywhere were freely elected from local neighborhoods, like ours?  Imagine what the world would be like if all the policy proposals of freely elected representatives were scrutinized for constitutional and fiscal muster, like ours?  With this discussion, I tell the students that the actions, policies, and proposals of freely elected public officials in Utah should be closely scrutinized.  And, they are!  That is one of the many the beauties of our system.  And it is why I am HONORED and PROUD to be a Utah POLITICIAN. 

I know that you guys know this.  But, unfortunately, many lose sight of this.  Thanks for your article today - not for the sake of the individual "politicians" - but for the sake of our people and our system.

Legislature Watch

Lawmakers to Visit Evacuees

Utah Legislators will participate in a walking tour of Camp Williams on Wednesday at 11 a.m. to check on the situation with evacuees from New Orleans. Verdi White, director of the Utah Department of Public Safety’s Division of Emergency Services and Homeland Security, and Mike Mower, director of legislative and constituent affairs for Gov. Jon Huntsman will host the tour, which begins at 11 a.m.

Washington Watch

Hatch Offers Advice

Federal Appeals Court Judge John G. Roberts Jr. began hearings before the Senate Judiciary Committee Monday on his Chief Justice nomination.  Sen. Orrin Hatch offered Roberts a little counsel: “You must decide how best to honor your commitment to judicial impartiality and independence. You must decide when that obligation is more important than what senators, including this one, might want to know.”

USDA Awards Utah Grants

The USDA has announced various Business and Housing Development Assistance grants “to promote homeownership opportunities and support the creation and expansion of rural businesses and jobs in rural communities.”  Utah organizations to receive grants include: The Intermountain Community Capital Corporation, $750,000; Aneth Chapter Community Development Corporation, $190,680; the Rocky Mountain Farmers Union (NAVASEW), $50,000; and the Community Development Corporation of Utah, $32,000.

The USDA has also announced Economic Impact Initiative funding awards for Utah, to assist with community development projects. The following Utah organizations will receive funding:  City of Price, $200,000; Myton City, $22,500; Blanding City, $45,000; City of Helper, $55,000; Duchesne County School District, $40,150; Ute Mountain Ute Tribe - White Mesa, $300,000; Wasatch Academy, $16,000; Juab Special Service Fire District, $50,000; and DirectMD, $24,600.

Brigadoon to Benefit Evacuees  

UPD reader Gordon Jones sent along a note that the Draper Arts Council will hold a special encore benefit performance of its hit musical "Brigadoon" tonight at 7:30 pm at the Alta High School Auditorium (11055 S. 1000 E. Sandy) with all proceeds going to the Katrina Relief Fund. The musical opened to rave reviews this past weekend. A minimum tax deductible contribution is suggested of $5.00 per person or $10.00 per family. All Camp Williams Katrina evacuees are invited and will attend free.

"Brigadoon" is the story of two American hunters, lost in the highlands of Scotland, who stumble on a small town not listed on the map. The village of Brigadoon only wakens for one day every 100 years. One of the hunters, Tommy, falls in love with one of the townswomen, Fiona, but is afraid to give up everything he knows; she can’t leave him without breaking the spell. Back in New York, Tommy cannot forget Fiona. Find out how he solves this impossible "lovers quandary".

Moderates to Meet

The first meeting of the Voice for Moderation 2005/2006 season will be held at the Anderson/Foothill Library on Sept. 21, at 6:30 pm. Economic development will be the topic of the meeting with four speakers, Linda Muir, Dir. of Marketing, State Office of Economic Development; Robert Farrington, Executive Director, Downtown Alliance; Scott Berryessa, President of the Jordan Education Association; and Courtney White, Director of Bargaining and Research for the Utah Education Association

The new board of Voice for Moderation includes Lynn Price, President; Ellen Reddick, Vice President; Larry Siebers, Secretary; and Marie Cornwall, Treasurer. For more information, call Lynn Price at 583-1828.

Correction 

Monday’s UPD Buzz Section incorrectly stated the Tax Reform Task Force would meet on Wednesday. The correct time is Thursday at 8 a.m. in room W135 of the Capitol.


 

Tuesday
September 13, 2005

National Headlines

Transporting N-waste to the planned Skull Valley site will face same challenges as moving waste to Nevada's Yucca Mountain (Las Vegas Sun).

Local Headlines

Salt Lake Tribune

- Guv calls feds out on waste

- Ogden rehires Reid, this time under contract

- S.L. County nudges campaign rules

- Spanish Fork officials meet early to talk sex business

- Editorial: Medical Benefits: Generous package for legislators should be eliminated

- Hatch says debates on specific legal issues could derail the Roberts confirmation process

Standard-Examiner

- Development vote set for after primary

- Council to vote on west Ogden polling site

Daily Herald

- Saratoga Springs leaders meet to work out differences

KSL Editorial Board

- Katrina and preparation

Deseret Morning News

- Are Rocky's methods hurting city business?

- S.L. Council to audit Rocky

- Spanish Fork OKs sex-shop law

- Utah to file appeal of nuclear repository ruling

- County may OK revised campaign finance law

- Partisanship slows ethics panel, Cannon says

- 11 seek 2 South Jordan seats

- Growth is the dominant issue among candidates in Syracuse

- Editorial: Troubling tax proposals


A Winning Communications Strategy

Sponsored Essay by LaVarr Webb

Someone once said that just about every public policy battle is, in large part, a communications battle. Nearly every win is a triumph of communications. Nearly every political loss is a failure of communications.

Winning a public policy communications battle requires several things:

  • Clear objectives
  • Identification of the right audiences(s)
  • Development of the right messages that resonate with the audiences(s)
  • Proper timing
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 As a political communications professional, I find the last point, delivery of the messages, to be the most difficult and most expensive part of the entire process. Skilled professionals can quite easily develop the message and determine the right audiences. Getting it delivered in a timely and cost-effective fashion is what’s hard!

In the world of public policy persuasion, a key audience is opinion leaders/political activists. These are  elected leaders, appointed officials, news media personnel, party activists, and business, academic and religious leaders. These are the people who drive and control public opinion on important issues, thus influencing whether legislation is approved, whether projects get built or killed, and whether ballot initiatives win or lose. For any interest group with a political agenda, it is crucial to communicate frequently with this important audience, whether the objective is long-term image building, or a short-term initiative, such as crisis management or communicating with legislators.

Right now, you’re reading a direct communications channel targeted right at Utah’s opinion leader/political activist audience. This channel provides advertising/sponsorship opportunities, allowing you to deliver your messages precisely to the audience you need to reach without filtering by the news media. This political newsletter, Utah Policy Daily, is delivered to more than 6,000 Utah elected officials, opinion leaders, policymakers and informed citizens each morning, providing 30,000-plus looks each week or 120,000 per month.

This distribution channel provides maximum flexibility, depending upon your objectives. It can be used for image-building and to raise and maintain visibility. Or, it can be used to deliver specific messages through advocacy essays, sponsored articles or advertorials.

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Due to limited space, Utah Policy Daily is allowing exclusive advertising/sponsorship arrangements for specific industry sectors, avoiding conflicts with competitors/opponents in the same publication.  

 

Through Utah Policy Daily, you can control your own channel and communicate directly to Utah’s most important audience in the public policy arena. For more information, contact Mark Towner, director of business development, at 801.502.9134 or e-mail:  mark@utahpolicy.com.

Political Calendar

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Please submit calendar items to Daily@UtahPolicy.com

- Sep 13: Special Districts Subcommittee of the Political Subdivisions Interim Committee, 9 am, room W110.
- Sep 13: Administrative Rules Review Committee, 9 am, room W135.
- Sep 13: Policy Round Table, 11:45 to 1:15 pm, Alta Club, 100 East South Temple, Salt Lake City. Topic is "RDAs: Whose money is it, anyway?" Speakers include Curtis S. Bramble, Utah State Senator and C.P.A. and Liane Stillman, Manager, City of Cottonwood Heights. For more information call Mark Crockett at 801-550-5343 or Dan Burton at 801-358-3613 or email policy.round.table@gmail.com
- Sep 13: Retirement and Independent Entities Interim Committee, 1 pm, room W135.
- Sep 13: Education Excellence Utah's Carson Smith Scholarship news conference, 3:30 pm, Success Point, 12608 S 125 W, Draper.

- Sep 13: Sage Greens Local Meeting, 7 pm, Coffee Club, 4879 South Redwood Road.
- Sep 13: Utah Citizens Alliance Monthly Meeting, 7 pm, Utah State Bar (Law and Justice Center), 645 S 200 E, Salt Lake City.  Speaker: Jared Horne from Sterling Financial Group. Topic: Planning financially for the future and how to wisely invest a settlement.  For more information contact LaRee Miller at 801-521-1749 or laree@utahcitizensalliance.org.
- Sep 13: UEA 2005 Town Meeting, 7 pm, Logan High School Little Theatre Auditorium, 162 W 100 S, Logan.

- See the entire calendar

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