How Much Did Romney Spend to Capture the GOP Nomination?
by Bryan Schott
04/25/2012 | 576 views | 0 0 comments | 2 2 recommendations | email to a friend | print

It cost Mitt Romney $18.50 per vote and $126,000 per delegate to win the GOP nomination this year.



CNN looks at the spending numbers and finds Rick Santorum and Newt Gingrich spent their money a little more wisely, while Ron Paul had worse numbers.



Gingrich spent $10 per vote and $150,000 per delegate, while Santorum spent $6.50 per vote and $71,000 per delegate.



Ron Paul forked out $32.40 per vote and nearly half-a-million per delegate.



Those numbers don't include spending by outside super PAC's.



When super PAC money is factored in, overall spending on Romney's behalf jumps to $122 million, bringing his cost-per-vote to just under $30. By this measure, each delegate cost more than $200,000.



Gingrich also saw a significant jump when super PAC money is included. Adding in the $18 million spent by the Winning our Future super PAC, the former House speaker's cost-per-vote jumps to over $17.75, while spending per delegate tops $275,000.



The Santorum super PAC added around $8 million in spending. That pushed him to almost $9.50 per vote and $101,500 per delegate. Less reliant on super PAC spending, Paul's figures were little changed.

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May 17, 2013 | 24857 views | 0 0 comments | 1 1 recommendations | email to a friend | print

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