Roll Call reports that the Chamber wants to boost voter turnout in these districts through targeted advertising, which is part of their big social media and online push. The Chamber and Google say its the largest effort of its kind so far.
The ads will play ahead of YouTube videos only for viewers in those specific districts.
“This is already going to be the earliest and largest voter education campaign that we’ve launched,” said Nick Schaper, the chamber’s executive director for digital strategic communications. “With the addition of these ads, it’s going to be the most sophisticated as well.”
In New York state, the chamber is running the YouTube ads in conjunction with TV spots in the districts. Its messaging supports the re-election of GOP Reps. Nan Hayworth, Chris Gibson and Ann Marie Buerkle. The spots blast Democratic Reps. Kathy Hochul andLouise Slaughter for their “anti-business” voting records, according to Eileen Goulding, the group’s director of political affairs and federation relations.
The chamber is also running a mostly positive ad backing Republican challenger Randy Altschuler that starts off negative against incumbent Rep. Tim Bishop (D-N.Y.). In particular, the spot praises Altschuler for supporting “lower gas prices and more energy exploration.”
Schaper said the YouTube ad campaign is a recognition that voters are getting their information from a wider variety of sources than in the past.