The Hill says Democrats are trying to paint Romney as heartless and cold, and he may have to turn to his religious beliefs - which he has been reluctant to do so far. He may not have a choice, though, given the massive "compassion gap" that exists between him and Barack Obama.
There’s no shortage of anecdotes about Romney’s compassion and kindness on a personal level — many of them recounted in Michael Kranish and Scott Helman’s biography, The Real Romney. But there’s a distinct danger in regaling voters with these stories. Many of Romney’s acts of kindness were toward Mormon families, and so any discussion about those tales also raises the prospect of a less welcome discussion of Romney’s religion.
Romney himself has made it clear that he’s not interested in veering into theological discussions during the campaign, and it’s not hard to see why. Mormon doctrine remains a mystery to many Americans, and the Romney campaign would rather litigate Obama’s record, not Joseph Smith’s.
Since delivering an address on Mormonism in his 2008 run, Romney has assiduously avoided a deeper personal discussion of his faith. Some pundits have suggested that he open up about the subject, and although that carries risks, it also brings opportunities. If Romney and his campaign were more comfortable talking about faith, they could also stress the compassionate anecdotes.


What makes me more ill is that Romney, who now (willingly or not) represents every Mormon, is doing such a krappy job of living up to his beliefs.
The myriad of lies alone are enough to excommunicate him. It's sad, because if he lived the 13th Article of Faith:
13 We believe in being honest, true, chaste, benevolent, virtuous, and in doing good to all men; indeed, we may say that we follow the admonition of Paul—We believe all things, we hope all things, we have endured many things, and hope to be able to endure all things. If there is anything virtuous, lovely, or of good report or praiseworthy, we seek after these things.
People would throng around him and he'd easily win.
However, as Sir Walter Scott once said:
“Oh what a tangled web we weave, When first we practice to deceive”
Now, Romney is acting like Bain Capital never existed (the bane of his existence...the bain in his butt?.
Instead of precept upon precept, Romney seems to be enhancing his ability to build "lie upon lie"...