OhMyGov! says the differences between the two campaigns and how they approach social media is light-years apart. Obama has more than 28 million Facebook fans, while Romney has a shade under 2 million. And clinching the GOP nominatino hasn't boosted Romney's online stature.
The national and global bully pulpit of a sitting president can explain much of this difference, but Romney’s team is right to be concerned about their candidate’s relatively thin fan base on social media.
Popularity aside, the two men also appear to operate their social media accounts in very different ways. While the president's campaign sent 25 original tweets in the past week, Romney's sent only six.
Tweets sent from @barackobama and @whitehouse were generally positive in nature, quoting from the President's recent commencement speeches, sharing accomplishments, and commenting on legislative efforts. In comparison, @mittromney was decidedly negative, with four out of his six posts attacking Obama's performance. One can guess that the President's campaign advisors have recommended capitalizing on the upbeat approach that carried him through the last election, while Romney's are inclined to appeal to a certain base of citizens who prioritize voting out Obama over electing any specific individual.