The Fresno Bee notes that homeowners and businesses are turning to artificially coloring their lawns that have turned brown from the dry conditions.
In the frequently parched Phoenix area, Brian Howland has been painting lawns for about five years as a side business to his full-time job with a sign- and banner-making company.
Howland said he started Arizona Lawn Painting after the foreclosure crisis left scores of Phoenix-area homes empty and their lawns neglected. He charges $200 for up to 3,000 square feet, and more if there are numerous lawn features to paint around.
Some of his customers have been residents fearful that their homeowners' associations will penalize them for letting their lawns fade.
"Usually it's people who don't feel like messing with their yard or it's a rental or a foreclosure or a sale - something where before everything gets going they want it to look nice," he said.