Jim Matheson-Mia Love Contest Attracting Unprecedented Attention, Ad Money
Oct 04, 2012 | 438 views | 0 0 comments | 2 2 recommendations | email to a friend | print
The race between Rep. Jim Matheson and Mia Love for the newly drawn 4th Congressional District has skyrocketed to the top every pundits' "must watch" list.

Reports Politico:

In competitive districts and swing states, it’s not uncommon to see political ads run during every commercial break, nonstop, until the polls close on Nov. 6.

But Utah’s 4th Congressional District is taking it to the extreme, as the hopes and dreams of each party have unfurled through a $3 million ad war between a rising star for the Republican Party and one of the Democratic Party’s true survivors.

That kind of spending in Utah was virtually unheard of until this year’s match-up between Democratic incumbent Jim Matheson and Republican Mia Love. The race for the newly drawn district skyrocketed to the top of every pundits’ “must watch” list, due in part to Love’s compelling history — she’s African-American, Mormon and conservative — and to Matheson’s ability to keep winning as a Democrat in a heavily Republican district.

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