NPR Reports a new poll finds Romney with a 59-37% lead among rural voters in nine battleground states. That 37% level is 10-points lower than Obama got in 2008 from the same group.
"What Republican candidates need to do is to rack up big margins in rural areas in order to offset smaller [Republican] margins in urban and suburban areas," says Dan Judy of North Star Opinion Research, the Republican polling firm that participated in the survey.
"Mitt Romney really needs to be at 60 percent or above in [rural] areas to offset some of those [urban and suburban] margins," Judy adds. The new survey shows "he has surged into a huge lead, and I think it is fair to say that his increased lead among rural voters is what is helping him in these swing states overall."